You’ve finished a version of your song that you’d like to share, now what? The first thing you should do when preparing to submit your music as radio is to keep in mind a few tips that will make things much easier for both you and the radio station itself.
Imagine receiving hundreds and hundreds of demos a month. It must be too much, right? The goal is to make it as easy as possible for your recipient to know who you are and to be able to listen to your music. They may not have time to respond to every email or listen to every song in its entirety. So how are you going to get their attention?
1- Make sure your links are easy to play.
We recommend that you send all your music through a link that allows for online streaming. Do not send a download link or file unless you are requested to do so. Feel free to give the option to download, but always make sure that streaming is the first option.
If you have already recorded and released your music, Spotify or another artist profile on an online platform is the most professional way to send your links. You can also create your profile on these platforms with a biography, image gallery and links to your social networks. That is, of course, unless you are submitting a live track.
For unreleased music, SoundCloud remains the most popular platform. SoundCloud offers streaming via private links with optional downloads, and also allows you to see who has listened to your track (in the paid version). This can be very useful when asking for feedback or feedback on your music (but, more on that later).
Dropbox is another popular option, but requires more clicks. The advantage of Dropbox over SoundCloud is that Dropbox allows people to download the entire folder you send them as a single .zip file. SoundCloud only allows you to download each file individually.We recommend avoiding this problem by sending a SoundCloud link along with a full download link on WeTransfer, or even Dropbox.
2- Make sure you have good metadata
Your tracks need to look professional if they’re going to be downloaded by the person you’re sending them to. They also need to have all your information in an accessible way. So make sure you fill in the artist name, track name and album name (at a minimum) in the metadata of your file. All this information is very important for the radio to be able to describe you when presenting your music, without this information, they will hardly play your music.
Don’t be afraid to mention names in the subject line of your email.When it comes to getting someone’s attention, you should do everything you can to make your email stand out (without overdoing it). If you’ve received endorsements from industry artists, media outlets, or publications, don’t be afraid to mention it in the subject line of your email. Journalists, A&Rs, radio stations and bookers are generally looking for something they can easily slip into a category or even a micro-category so do your best to help them categorize you as an artist. Just make sure you are not misleading but effective and truthful.
3- Do something different with physical demos
While the vast majority of people send digital demos, a carefully created physical demo can also be helpful. It doesn’t make much sense to send someone a plain CD or USB with nothing special, but what about making some USBs with an interesting custom design? Or sending the USB or CD in special packaging that gets noticed or with a memorable piece of merchandising? Many people don’t have a CD player anymore, so the USB option is probably the best.
The more attractive you make your work the more it will get media attention. Also, if you find out the name of the person in charge of receiving those jobs, you can submit your work in that person’s name. Good cover art from the Grafiksbox catalog can help you get noticed.
4- Don't be afraid to follow up by email
A good rule of thumb is that a follow-up email is always fine. People may have every intention of opening your email and listening when they have some free time, but not everyone is as organized or has as much availability as they would like. A polite reminder after a week is fine.
On the other hand, as mentioned above, SoundCloud lets you see who has listened to your private song if you have one of their subscription plans. If you use it to send demos, be sure to check to see if anyone has listened in your account stats before emailing them if they had a chance to listen to your demo. If they listened and liked it, they’ll be in touch…
5- Send e-mails
Do you know which radio station you want to submit your music to? Maybe you know the name of the person you want to contact. If not, do a quick Google search or look them up on LinkedIn to see if you can find their contact or email address.
These days, most radio stations have email addresses to send demos to. These accounts are usually monitored by a team or a listener who filters the various releases they receive and contacts the artists they like.
One of the most important things to keep in mind is to send emails in BCC (blind carbon copy) mode if you are going to send them to more than one person. It is recommended to send personalized emails to each person or broadcaster; however, if you are doing a large mailing and are short on time, a group mailing is fine as long as you use the BCC option with all contacts.
Nothing seems less professional than receiving an email with 200+ people from other broadcasters visible to the recipient. It also doesn’t show that you want to sound specifically on their radio station.
🏆Congratulations! With these steps, you can get down to business and start sending your music to the radio stations you want to play on. With a bit of luck you will achieve your goal and your music will be played on many radio stations.