I want to show you a method that works to make viral songs and therefore reach a higher ratio of audience. Surely this topic interests you because it is one of the main barriers that an independent artist encounters when he wants to launch a musical project.
The first thing you should be clear about is whether you are still unknown, you are interested in selling your songs or not. If you decide to sell them, I guarantee that the return will be negligible. If, on the other hand, you decide to give away your music, you will get a sure benefit beyond the economic one: the reach or make a viral song in any platform.
1- Create a brand
You’re a musician, but you’re also a business. A very important point to make your song viral is that you need to create a strong brand to stand out from the crowd.
What does that mean? Imagine a famous singer you know, like Beyonce. What’s the first thing that comes to mind? Maybe words like “extraordinary singer,” but also “powerful,” “empowered,” “Queen Bey.” All of these elements add up to form part of a mental image or brand. Think about what your brand should look like from the beginning. It will become part of every piece of content you create, and should maintain consistency across all platforms and promotions.
2- Enter into social networks
Create accounts on Facebook, Instagram, Twitter or YouTube. It may seem like a lot to manage, but you can repurpose and post the same content on multiple platforms using scheduling tools like Coshedule or Hootsuite. You can create a music video for YouTube, cut it up and post a 5-10 second preview on Instagram and Facebook, then tweet about your new release on Twitter with the link.
Build loyalty with existing fans before looking for new ones. Whether you have 5 followers or 500, make them your biggest fans first. Ask them to engage. Try Instagram’s “ask a question” option in your story to get your fans’ input on naming your songs, for example.
3- Document everything
These days, video marketing is everything. We’re obsessed with finding out more about you as an artist, and there’s no better way to share that information with your fans than through a vlog. It can be a mix of non-musical and musical content, just document every step of your journey with a video recording.
You don’t have to hire your own cameraman and editing equipment, just record with your cell phone and follow these tips and tricks to create better quality footage.
If you can’t find any ideas, here are some music vlog topics to get you started: Fun facts about you or how your band started, the real meaning behind your song lyrics, a music video for your song.
4- Collaborate with music influencers
Part of your music marketing strategy should include collaborating with music influencers who are important in your industry.
influencers who are important in your industry. Reach out to influencers in your genre and ask if they would
ask them if they would like to collaborate on a track.
Even if it’s just a friend, collaborating with a couple of influencers canwith a couple of influencers on a small scale allows you to cross-promote, get exposure on each other’s platforms andexposure on each other’s platforms and tap into their communities.
Another option is to reach out to certain music podcasts for an interview, get afeature on a music blog or play live on a radio station. The opportunities are endless.
5- Think long term rather than going viral.
“Going viral” is just a basic idea – think long term, put out lots of songs, develop big release schedules. Songs can still go viral from time to time, but “going viral” is not a good strategy. In order to get noticed and get on Spotify’s charts, a lot of artists think they need to release a hit to make it.
In the guild of playlisters it is said that the reality is that you don’t need a hit, you need to release more songs to increase your chances of being noticed. The more songs, the more likely you are to trigger the algorithms when a new song is released on Spotify.
🏆Congratulations! These are the most important steps to create a viral song and above all a professional stability that derives only from a single song